Reviewing my first few blog posts made me realize that I had broken several rules of thumb that I'd always applied to website copy and design but somehow tossed aside when writing my blog. Here's the first rule of thumb that will instantly make your blog more readable.
Keep it Short:
My first few blog posts are glaring examples of one of the biggest blog "Don'ts". They go on and on and on (see: "the optomistrist and the non-profit ").
Even when the information is interesting, endlessly scrolling copy is unappealing to the vast majority. Do your readers a favor and keep it short. If you have lots of ground to cover, simply break it up. No one ever said you couldn't do a "Part Deux". Chunking the content into bite size portions makes your blog much easier to digest.
In keeping with my new rule of thumb, check back for more blog tips in Part II of "blog does and don'ts". 'til then...
Stay Savvy!
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